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December 09, 2007


Dissertation Writing

I agree that the Marketing new education programs is always a fun challenge,but this challenge is really interesting and great to do,because the services and the features in that,they are awesome and good to know about them,the recommendations are also brilliant and useful for the people and for the students too.

Ellen Behrens

Pricing online learning is a good exercise in attaching a dollar amount to value, but I'd add that it's not the only factor.

How many of us have considered registering for something online, saw a high fee, and thought, why?? Their overhead is lower -- they're not providing my refreshments, after all -- so are they just trying to make some easy money?

I'd suggest that some other factors need to come into play, and they hinge on real costs and perceived costs.

Real costs are affected by delivery mode, sponsorships, and other factors. You have real costs when you create any program, and pricing for online learning registrations shouldn't ignore these.

Perceived costs have to do with the issue I mentioned above -- what do you think someone might be *willing* to pay, regardless of the value you believe it should have for them?

The fact is that live events have different costs attached to them, so I disagree with Jeff that we should price them the same way. Live events are one-time events; depending on the type of online course, you might be able to leverage longer shelf life against the cost of developing it, and charge much less than a one-shot live program.

Much to consider with pricing!

Glad to see you back, Amy!

Jeff Cobb

Amy--Great to see you actively blogging again. And this is definitely one of the top questions I see come up in client engagements. If others reading this post/comments know of other places this topic has been addressed, it would be great to hear from you.

My own experience is that clients inevitably assume that the price for e-learning should be less than the price for classroom training. Again, it's a question of value--if the educational value is equal (and it should be with well-designed e-learning) there is no reason the price should not be at least equal.

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